Twitter to Sell Wine for Charity

Leading Micro blogging site, Twitter has said that it will start selling wine under its ‘Fledgling Initiative’ to raise funds for the promotion of education and literacy.

The company announced the Fledgling Initiative by entering into a partnership with wine maker Crushpad and non-profit Room to Read in October last year in which it decided to sell wine for charity works.

Twitter and Crushpad are now ready to sell the wine as it is ready for consumption. The company announced that people who pre-ordered their wine will get it soon. The Fledgling Wine comes in two types, a white wine: chardonnay and a red wine; pinot noir. "A world in which all children can pursue a quality education is something worth celebrating. This weekend, our Fledgling Initiative has finally ripened and we want you to join the cause," wrote Twitter co-founder Biz Stone in a blog post. "The Fledgling Initiative embodies two things that are at the core of Twitter’s mission: providing access to information and highlighting the power of open communication to bring about positive change," he added.

He further said that the employees of the company have been involved in the process of wine making over the last 12 months. The bottle of wine will cost $25 and a case of 12 bottles will be priced at $300.

$5 from each bottle price will go towards an education project in Uttarakhand, India and individuals who do not drink wine can also contribute for the cause starting at $5. Stone said that the wine is 2009 vintage which is being made using some of the best vineyards in California by the acclaimed winemaking team at Crushpad.

Source: Topnews.com.sg

Google India Independence Day 2010 Dandiya Raas

Happy Independence Day

Google India Independence Day 2010 Dandiya Raas



India Independence Day 2010

Facebook Soon To Offer Location-Based Services

Despite the relentless privacy issues it is currently facing, Facebook is working at providing location-based services to its users.

Location Based Services were announced by Facebook CEO Mark Zuckerberg during an advertising industry conference in Cannes, France. Depending on where they are, users would be given offers from companies and marketers that are found nearby or where their services are offered.

Companies are flocking to Facebook in order to reach out to its millions of users with apps that are designed to sell products, like movie tickets to “Toy Story 3″ or drive traffic to their websites like Nike’s World Cup commercials which attracted 3 million visitors from social networking sites.

Facebook is currently working with 83 of the top 100 brands in order to craft marketing strategies that will utilize its upcoming location-based service.

Source: Indyposted.com

2012 Olympics: SEO Should Begin Now

Businesses looking to tie in their search engine optimisation (SEO) activities with the London Olympics in 2012 should start their preparations now, according to one expert.

Writing in a column for Netimperative, Chris Speed of search marketing firm I Spy explains that while the search landscape as a whole should remain largely the same, significant developments may occur in the world of online marketing between now and the event. He says that research shows SEO is seen as a viable web marketing channel by many firms and recent moves towards a more integrated form of search engine marketing that encompasses both paid and natural search - as well as social media - could make the medium even more attractive.
"Another major development is in visual search capability, which will allow users to see results in an image form rather than text ... This means search won't be able to 'cheat' with image alt tags," Mr Speed comments.
The recent World Cup highlighted how the right online marketing campaigns can boost brands - according to Experian Hitwise, the tournament helped to drive searches for the likes of Qantas, Virgin Atlantic and Marks & Spencer.

Source: Directnews.co.uk

Best 20 PPC Tips

Get some useful tips to improve the performance of your Pay Per Click campaigns

Keywords & Bids:

* You Bid for Broad, Phrase, and Exact Match Type Wherever Possible.
* You Have Included Singular and Plural Versions of Your Keywords.

This can be amended to include abbreviations, shortened versions, hyphenated versions, state and city additions, or any other tail prefix or suffixes for the keyword in question.

(PLURAL) forklift trucks, fork lift trucks, lift trucks,
(SINGULAR) forklift truck, fork lift truck, lift truck


(PLURAL – LOCATION) forklift trucks MA, fork lift trucks MA, lift trucks Boston, Worcester Fork Lifts
(SINGULAR – LOCATION) forklift truck MA, fork lift truck MA, lift trucks Boston, Worcester Fork Lift

* You Filter Your Traffic With General Negative Keywords on the Campaign Level, but with More Precision on the Ad Group Level.
* You Tier Bids by Match Type, so That Exact Match, Then Phrase Match Receive the Highest Bids.
* You Make Use of the Search Query Report or Visitor Data.

Campaign & Ad Group Structure:

* You Have Separate Campaigns for Content and Search.
* You Have Additional Campaigns for any “Other” Types of Non-Traditional PPC Advertising.
* The 5 to 10 Keywords That are Responsible for the Majority of Your Traffic Have Their own Ad Group(s).
* When Building Content Campaigns, You Use Substitute and Complementary Keywords.

Ad Copy:

* You are Very Aware of Your Target Audience, and You Have Conducted Primary and Secondary Research to Understand How They Use Search.
* You Use a Broad Methodology for Testing Themes and Phrases That Resonate, but Switch to A/B Testing for Further Improvements.
* Make Sure You “Rotate” Ads When Testing New Themes, & Disregard CTR.

Distribution:

* You Opt in (or out) of Google Search Partners Appropriately.
* You Use Ad Scheduling and Ad Planner Effectively (or not at all).

Tracking Results & Conversions:

* You Collect Leads and Data into a CMS.
* You Use Additional Analytics Tools Wherever Possible.
* Stay Focused on ROI.
* Keep an Eye on What Your Competitors are Doing.

Miscellaneous:

* Keep on Track of Industry Buzz, New Betas, and What the Best of the Best are Doing.
* Be Proactive, not Reactive.

Delhi Traffic Police Facebook profile a big success

With over 5,000 fans on Facebook, the Delhi Traffic Police on Friday described its outreach initiative as a big success.

"It's a big success. We get a lot of suggestions, complaints and comment every moment," said Ajay Chadha, special commissioner of police (traffic).

The profile aims to network better with the public and seek help to improve the traffic in the city, especially during the upcoming Commonwealth Games.

The profile June 2 registered 5,048 fans.

"We look forward to continued support from all citizens. The feedback being received on Facebook in the form of observations, suggestions and complaints is proving to be very valuable to us," he said.

Delhi Traffic Police are also on Twitter, another networking site. The profile on Twitter also gives traffic updates and advisory.

Administrator Password Hacking from User Mode

HACK ADMIN PASSWORD FROM USER MODE :

To hack admin password follow these steps:

1. Open command prompt (start->run->cmd),

2. Enter the following command, then press enter

3. Enter the following command, then press enter: compmgmt.msc this should open the computer management console.

4. Go to local users & groups->users. right click on any user and select "set password".

If you get a "access denied" do the following: start>run>cmd then use following commands
1) Net user test /add (this command will make test named user)

2) Net localgroup administrators test /add (this command will make test user as administrators rights) and use net user command to reset your admin. Password.

Favicon.ico Creation for Website

Given below the steps which should be followed to create and update favicon.ico for a site:

1. Make a graphic (just a simple one) in your graphic's editor. and Save the graphic as .gif or .bmp file on your hard drive,

The format used must be:

* 16 colours in the palette
* 16x16 pixels in size

2. Now Convert your .bmp or .gif file in favicon.co.uk to the .ico file extension.

3. Save the .ico file in the Directory where the page present.

4. Enter the given below code in your index.htm file.

5. Enter given below code in between your Head tag.
6. Now Save the page and upload favicon.ico image and index.html file.

7. Your favicon may not appear immediately after you've completed the above two steps. It may take few days, and in IE, sometimes the favicon will disappear from time to time due to a browser bug.

8. If you want favicon in every page then you should add given code in every page.

Adding image information in google Sitemap

Images play a vital role in every site. Images are also a good resource to generate traffic. a Good news for SEO/SEM world.... now you can use Sitemap to provide information about your site images to Google .

Given below the code to add your site images information to sitemap:

The following example shows a Sitemap entry for the URL http://www.abc.com/xyz.html, which contains two images.


You can list up to 1,000 images for each page.

Image Tag Definitions which we can use with Google Sitemap entry:

Video Optimization & Online Video Marketing Tips

Video Optimization & Online Video Marketing:

1. Create videos related to your brands or the services, which you offer.

2. Place proper content. You need to attract visitor for your video with content; else they would not go in for it.

3. Preferred video formats like .mov, .avi, .wmv. This can help the users to have the videos in the formats that they want.

4. Place proper metadata in video, because your video will come on search through these keywords.

5. Write a catchy title with the keyword that you would like to use for the video.

6. If you have many videos then use thumbnails for it, which will enable your viewers to view the video of their choice.

7. Video should not be more then 10min long. Longer video, might bore your viewers. If your video is long then adding it as part 1, part 2 and so on.

8. Place your company or site url as a watermark on your video that indicates the origin of the content. It will helpful to spread your brand or site if your video is copied by other user or sites.

9. Give an option for your visitors to rate their videos because search engine like it and also it will increase the curiosity on visitors.

10. Use proper keywords in the link text.

11. Have “send to friend” option. Benefit them and also get benefited.

12. Use proper Keywords in the filename and URLs. Don’t use stop words in the filenames, like "the", "and" etc.

13. Publish your video in many places. It will give good exposure to your video. Also use RSS and MRSS feeds.

14. Do social book marking of your video so that you video get more exposure.

15. Give permission to your visitors also, to have your video fixed in other sites. Your valuable visitors can help you to spread your video in other site’s also.

Google to exit China up to 10 April

US Internet giant Google will close its business in China next month and may announce its plans in the coming days.

An official said they might go with the withdrawal on April 10. Recently, Google had complained against cyber attacks in China aimed at its source code and the Gmail accounts of Chinese human rights activists.

The issue has sparked a simmering war of words between China and the US. President Obama had also asked Beijing to allow an unfettered Internet.

Source: NDTV.com

Facebook to open office in Hyderabad

MUMBAI (Reuters) - Popular social-networking site Facebook will open an office in India, joining a long list of international firms that have looked to tap a skilled workforce that provides support services at relatively cheap wages.

Facebook's office in Hyderabad will support users, advertisers and developers in India and around the world, the company said in a statement on Monday.

Hyderabad also houses other foreign firms, including Internet powerhouse Google and software giant Microsoft, whose Indian employees work on everything from writing software codes to providing customer services at cheaper salaries than in developed nations such as the United States.

Facebook, which lets users connect and share information with friends online, has emerged as one of the Internet's most popular destinations, challenging established players like Yahoo Inc and Google.

Facebook counts around 400 million users and has had large investments from Microsoft and from Russian investment company Digital Sky Technologies.

More than 8 million of Facebook's total users are in India, the company's director of global online operations, Don Faul, said in a post on the Facebook blog.

Seventy percent of the people using Facebook are outside the United States and are accessing the service from more than 70 languages, he said.

Facebook's office in Hyderabad will supplement operations supported out of Palo Alto, California, Dublin, Ireland and a recently announced location in Austin, Texas.

"By having multiple support centers in a variety of time zones, we can provide better round-the-clock, multi-lingual support," Faul said.

Facebook has increased its focus on its financial performance. In September, Facebook said it had become free-cash-flow positive -- meaning that the company makes enough money to cover the costs associated with running the service -- ahead of schedule.

Internet search engines run by Google and Microsoft are increasingly interested in incorporating the growing trove of user-generated content from social media websites such as Facebook and Twitter into their search results in a bid to boost online advertising revenue.

Facebook will initially recruit a small team in India, and anticipates further growth as the office expands. It is hiring people to join the online sales and operations teams that it is forming in the Hyderabad and Austin offices, Faul said.

Source: in.reuters.com

Google Buzz to take on Twitter and Facebook

Google has unveiled its latest step towards world domination, Google Buzz. Going head-to-head against Twitter and Facebook and integrated directly into GMail, users will be able to post status updates, share content and comment on friends' posts and updates.

With around 10 million GMail users Google is hoping to nab Facebook's mobile market and jump on Twitter's bandwagon with its army or loyal followers. Taking the "good bits" from the pair of social networks, Buzz messages will appear directly in a users' inbox highlighted with a "buzz symbol", private status updates will appear on a users profile page and public updates are fed into search engine results.

Taking another chunk from Twitter, Buzzers (or Buzzards as we've taken to calling them) will also be able to follow people that share updates as well as like or dislike what they have to say.

Google Buzz product manager Todd Jackson described it as "an entirely new world in Gmail" during a press event at Google headquarters in Mountain View.

Roll-out of the tool starts today but some Gmail users will have to miss out on the Buzz for a few days yet as a note on the website reads: "We're still rolling out Buzz to everyone, so if you don't see it in your Gmail account yet, check back soon."