Video Optimization & Online Video Marketing:

1. Create videos related to your brands or the services, which you offer.

2. Place proper content. You need to attract visitor for your video with content; else they would not go in for it.

3. Preferred video formats like .mov, .avi, .wmv. This can help the users to have the videos in the formats that they want.

4. Place proper metadata in video, because your video will come on search through these keywords.

5. Write a catchy title with the keyword that you would like to use for the video.

6. If you have many videos then use thumbnails for it, which will enable your viewers to view the video of their choice.

7. Video should not be more then 10min long. Longer video, might bore your viewers. If your video is long then adding it as part 1, part 2 and so on.

8. Place your company or site url as a watermark on your video that indicates the origin of the content. It will helpful to spread your brand or site if your video is copied by other user or sites.

9. Give an option for your visitors to rate their videos because search engine like it and also it will increase the curiosity on visitors.

10. Use proper keywords in the link text.

11. Have “send to friend” option. Benefit them and also get benefited.

12. Use proper Keywords in the filename and URLs. Don’t use stop words in the filenames, like "the", "and" etc.

13. Publish your video in many places. It will give good exposure to your video. Also use RSS and MRSS feeds.

14. Do social book marking of your video so that you video get more exposure.

15. Give permission to your visitors also, to have your video fixed in other sites. Your valuable visitors can help you to spread your video in other site’s also.

SEO/SEM World