Despite the relentless privacy issues it is currently facing, Facebook is working at providing location-based services to its users.
Location Based Services were announced by Facebook CEO Mark Zuckerberg during an advertising industry conference in Cannes, France. Depending on where they are, users would be given offers from companies and marketers that are found nearby or where their services are offered.
Companies are flocking to Facebook in order to reach out to its millions of users with apps that are designed to sell products, like movie tickets to “Toy Story 3″ or drive traffic to their websites like Nike’s World Cup commercials which attracted 3 million visitors from social networking sites.
Facebook is currently working with 83 of the top 100 brands in order to craft marketing strategies that will utilize its upcoming location-based service.
Source: Indyposted.com
2012 Olympics: SEO Should Begin Now
Businesses looking to tie in their search engine optimisation (SEO) activities with the London Olympics in 2012 should start their preparations now, according to one expert.
Writing in a column for Netimperative, Chris Speed of search marketing firm I Spy explains that while the search landscape as a whol
e should remain largely the same, significant developments may occur in the world of online marketing between now and the event. He says that research shows SEO is seen as a viable web marketing channel by many firms and recent moves towards a more integrated form of search engine marketing that encompasses both paid and natural search - as well as social media - could make the medium even more attractive.
"Another major development is in visual search capability, which will allow users to see results in an image form rather than text ... This means search won't be able to 'cheat' with image alt tags," Mr Speed comments.
The recent World Cup highlighted how the right online marketing campaigns can boost brands - according to Experian Hitwise, the tournament helped to drive searches for the likes of Qantas, Virgin Atlantic and Marks & Spencer.
Source: Directnews.co.uk
Writing in a column for Netimperative, Chris Speed of search marketing firm I Spy explains that while the search landscape as a whol
e should remain largely the same, significant developments may occur in the world of online marketing between now and the event. He says that research shows SEO is seen as a viable web marketing channel by many firms and recent moves towards a more integrated form of search engine marketing that encompasses both paid and natural search - as well as social media - could make the medium even more attractive."Another major development is in visual search capability, which will allow users to see results in an image form rather than text ... This means search won't be able to 'cheat' with image alt tags," Mr Speed comments.
The recent World Cup highlighted how the right online marketing campaigns can boost brands - according to Experian Hitwise, the tournament helped to drive searches for the likes of Qantas, Virgin Atlantic and Marks & Spencer.
Source: Directnews.co.uk
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