2012 Olympics: SEO Should Begin Now

Businesses looking to tie in their search engine optimisation (SEO) activities with the London Olympics in 2012 should start their preparations now, according to one expert.

Writing in a column for Netimperative, Chris Speed of search marketing firm I Spy explains that while the search landscape as a whole should remain largely the same, significant developments may occur in the world of online marketing between now and the event. He says that research shows SEO is seen as a viable web marketing channel by many firms and recent moves towards a more integrated form of search engine marketing that encompasses both paid and natural search - as well as social media - could make the medium even more attractive.
"Another major development is in visual search capability, which will allow users to see results in an image form rather than text ... This means search won't be able to 'cheat' with image alt tags," Mr Speed comments.
The recent World Cup highlighted how the right online marketing campaigns can boost brands - according to Experian Hitwise, the tournament helped to drive searches for the likes of Qantas, Virgin Atlantic and Marks & Spencer.

Source: Directnews.co.uk