Despite the relentless privacy issues it is currently facing, Facebook is working at providing location-based services to its users.
Location Based Services were announced by Facebook CEO Mark Zuckerberg during an advertising industry conference in Cannes, France. Depending on where they are, users would be given offers from companies and marketers that are found nearby or where their services are offered.
Companies are flocking to Facebook in order to reach out to its millions of users with apps that are designed to sell products, like movie tickets to “Toy Story 3″ or drive traffic to their websites like Nike’s World Cup commercials which attracted 3 million visitors from social networking sites.
Facebook is currently working with 83 of the top 100 brands in order to craft marketing strategies that will utilize its upcoming location-based service.
Source: Indyposted.com
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